Safetica analyzed hundreds of thousands of real blocked actions across protected environments in the second half of 2025 — real data protection telemetry, not survey data. The result is a rare, honest look at how insider risk actually behaves inside organizations like yours. In this short video, Safetica's Vic Cleary (Product Marketing Manager) and John Paist (Senior Solutions Architect) walk through the four trends that defined the half and what each one means for how you protect your data.
Key takeaways:
- Everyday tasks, everyday tools. 60%+ of blocked activity happens in web, email, and instant messaging. This is why context-aware DLP beats blanket legacy policies — you need visibility into everyday channels, not just the exotic ones.
- Static rules can't keep up. Block one channel and users move to WhatsApp, Signal, or the next workaround. Encrypted-messaging app usage surged 64%+ in Q4. Behavior-aware, adaptive policies are the only way to stop the cat-and-mouse game.
- Data loss has moved beyond documents. TXT files and screenshots now rank among the top blocked files — and ChatGPT blocks jumped 86% from Q3 to Q4 as employees feed sensitive data into AI tools.
- Most insider risk is behavioral, not exceptional. Email activity triggered 72% of all threat-level warnings and USB violations surged in Q4. The real exposure is normal employees doing normal things thousands of times — which is why behavioral analytics and risk scoring matter.
FAQ:
- What is the Safetica Data Protection Trends report? A H2 2025 analysis of real insider-risk telemetry — hundreds of thousands of blocked actions across Safetica-protected environments in 120+ countries.
- Is this survey data? No. It's real data protection telemetry observed directly by Safetica's analysts.
- What are the four trends? Everyday-tool violations; users routing around static rules; data loss beyond documents (incl. AI tools); insider risk being behavioral, not exceptional.
- How long is the video? About 11 minutes.
CTA: Download the full 2025 Data Protection Trends report
Speakers: Vic Cleary, Product Marketing Manager, Safetica · John Paist, Senior Solutions Architect, Safetica